Integrated Communications and Public Relations Specialist

Marketing · Atlanta, Georgia
Department Marketing
Employment Type Full-Time

Company Description

KontrolFreek is an innovative, high-growth Performance Gaming Gear™ company that gives video gamers of all levels a competitive edge. Incorporating the latest in ergonomics and advanced materials, the company’s Xbox and PlayStation accessories are trusted by professional gamers and acclaimed by critics and consumers alike. KontrolFreek is headquartered in Midtown Atlanta.


Job Description - 


The Integrated Communications and Public Relations Specialist reports to the Marketing Communications Manager and is responsible for finding and communicating breakout brand stories to local, national and international B2C and B2B media outlets as they relate to products, customers, influencers, social media, events, retailers, partners, etc. Our ideal candidate is a self-starter, effective at storytelling, skilled at building relationships and experienced at handling multiple projects at once, with an understanding of the various digital and traditional public relations outlets. 


  • Be the storyteller for KontrolFreek. Ideate and pitch breakout PR campaigns and stories tied to products, customers, influencers, social media, events, retailers, partners, etc 
  • Lead and manage all local, national and international brand and product publicity across key B2C and B2B digital and traditional outlets, within the video game industry and beyond 
  • Define the digital and traditional media outlets that our B2C audience is tuned into and develop relationships with those vehicles 
  • Draft PR plans and strategies to be utilized throughout all phases of marketing campaigns, with proven experience in developing integrated programs 
  • Manage the KontrolFreek LinkedIn channel as it relates to PR highlights  
  • Work with the key players of the marketing and sales team to organize a 360 approach to PR-worthy stories, executing on select activations within our influencer and social media programs and beyond 
  • Communicate and coordinate PR planning and execution around campaign and product launches 
  • Develop and edit traditional materials including media lists, press releases, media alerts, facts sheets, FAQs, etc 
  • Scout and organize all award, speaking and interview opportunities for KontrolFreek and its team members 
  • Help develop key messages and executive briefings for interviews with the company’s brand, tone and message in mind; decide the appropriate spokesperson to place in front of the media
  • Prepare reports and presentations on PR activities and compile clippings as needed 

 

Qualifications 

  • 3-5 years of experience 
  • AP Knowledge a must 
  • Experience with Meltwater, Cision or similar program
  • Interest or knowledge of video games a plus

Thank You

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  • Location
    Atlanta, Georgia
  • Department
    Marketing
  • Employment Type
    Full-Time