KontrolFreek is the creator of Performance Gaming Gear and the leader of FreekNation, a global community of more than four million gamers. By combining the latest in ergonomics and advanced materials, the company's lines of Performance Thumbsticks, Performance Grips, Gaming Cables, and other high-quality products enhance the player experience by maximizing comfort and precision. KontrolFreek's products for PlayStation 4, Xbox One, Nintendo Switch, and PC are available in more than 9,000 stores across 40 countries. KontrolFreek is headquartered in Atlanta. and acclaimed by critics and consumers alike. KontrolFreek is headquartered in Midtown Atlanta.
Job Description - Digital Content Specialist
The Digital Content Specialist reports to the Marketing Communications Manager and is responsible for developing both original and branded content across KontrolFreek’s owned marketing channels. Our ideal candidate is creative, skilled at storytelling and experienced at handling multiple projects at once, with an understanding of the various digital channels including email, blogging and social media.
Act as the lead copywriter for email, landing pages, on-site content, digital campaigns, blog, seasonal content, promotional copy, the occasional video script and other owned content channels
Lead in the development of content on KontrolFreek.com, including weekly blog posts, and product descriptions
Support backend content Search Engine Optimization efforts such as alt tags, keywords, meta descriptions, etc.
Oversee live stream efforts on Twitch and implement new series with follower growth in mind
Build and own content calendar for all channels
Partner with the Community Coordinator and Social Media Specialist to develop digital campaigns that support both our influencers and our fan base
Provide creative direction and assist in shooting IGTV, YouTube and other long-form content
Continually research the gaming landscape and digital trends and develop content based on findings and opportunity space
Work with Digital Marketing team to identify content opportunities targeted at SEO ranking and acquiring organic traffic
1-3 Years of hands-on experience as a copywriter in a dynamic marketing environment, especially in a direct-to-consumer context
Experience with design software like Photoshop a plus
Knowledge of Twitch or live streaming a plus
Knowledge of video games and the gaming industry
Experience with video and photo equipment a plus
Excellent written and verbal communication skills
Experience pitching media and working in PR
Bachelor’s degree in communications, marketing or a related field
Self-starter who can manage multiple projects simultaneously and deliver on time
Detail oriented with strong organization skills
Proficiency with Google Suite with the ability to quickly learn and work with new systems and software
Determined work ethic with a high degree of intellectual motivation and a data-driven mentality
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