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KontrolFreek

Influencer Marketing Manager

Marketing – Atlanta, Georgia
Department Marketing
Employment Type Full-Time

Company Description: 

KontrolFreek is the leading developer of innovative gaming gear that enhances the gaming experience and give gamers of all skill levels the competitive edge. KontrolFreek products are developed based on a careful study of ergonomics, ensuring that each product helps to reduce gamer fatigue and improve overall gaming comfort. 

 

Job Description: 

The Influencer Marketing Manager is responsible for management, strategy and success of the KontrolFreek Creators and Esports Ascenders programs, reporting to the Senior Director of Marketing. The Influencer Marketing Manager is charged with building the program structure and objectives to establish productive, meaningful and long-lasting relationships with content producers and aspiring Esports athletes.

Responsibilities

  • End-to-end channel management, including program definition, software tools, KPIs, marketing materials and personnel

  • Ensure active channel pipeline, with ability to assess, score and act upon inbound and outbound opportunities

  • Communicate directly with influencer partners and log activity in CRM according to cadence established in the program strategy guidelines

  • Create and distribute news, assets and campaign decks to affiliates for the purpose of publicizing marketing campaigns, promotions and sales

  • Ownership and optimization of marketing automation tactics with respect to affiliates (welcome series, status updates, etc.)

  • Monitoring of social channels for KontrolFreek-related content, for the purposes of evaluating existing affiliate activity and discovering new affiliates

  • Management and optimization of recruitment and on-boarding materials (marketing materials, web pages, terms and conditions, etc.)

  • Weekly reporting on metrics including number of applications, new affiliates, impressions, sessions and affiliate-driven revenue

  • Selection and activation of affiliates for marketing campaigns and product launches

  • Maintenance of the KontrolFreek Creators library of content, examples and best-practices

  • Drive accountability within Affiliate programs, including minimum participation standards

  • Work with the marketing team to craft thoughtful, forward-thinking affiliate engagements as part of marketing campaigns and executions

  • Plan and execute influencer benefits and experiential events

  • Coverage and travel to Esports and industry events as necessary

 Qualifications

  • 1-3 years experience affiliate or influencer marketing experience 

  • 3-5 years of experience in Digital Marketing or a related field

  • Bachelor’s degree in marketing, communications or a related field

  • Interest and experience in the video games industry, Esports and content creation

  • Self-starter who can manage multiple projects simultaneously.

  • Excellent written/verbal communications skills.

  • Detail oriented with strong organization skills.

  • Proficiency with Google Suite and Microsoft Excel, plus the ability to quickly learn and work with new systems and software.

  • Determined work ethic with a high degree of attention to detail, intellectual motivation, and data-driven mentality.

 

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  • Location
    Atlanta, Georgia
  • Department
    Marketing
  • Employment Type
    Full-Time
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